Esab completes brand transition

Esab Welding & Cutting Products has finalised the transition to the Exaton brand name for all welding filler metals involved with its 2018 acquisition of Sandvik Welding Consumables. Globally, all products now carry the Exaton name.

For the EU, Middle East and Asia-Pacific regions, the new naming conventions are as follows: for stainless products, the Sandvik name has been replaced by Exaton plus the EN-ISO classification of the product (for example, Sandvik 25.10.4.L is now Exaton 25.10.4.L); the nickel-based consumables previously sold under the Sanicro name now have Exaton Ni in front of the current Sanicro number (for example, Sandvik Sanicro 72HP is now Exaton Ni72HP).

Henrik Calander, general manager (specialty alloys) at Esab (www.esab.co.uk), said: “We believe that keeping the alloying number structure will help customers and distributors, as will keeping all article numbers the same.

“The parameters and performance of Exaton consumables remain the same, so there is no need to re-qualify weld procedures or specifications.”