Peterborough-based Advanced Handling has launched a new Web site to coincide with its recent rebrand (www.advancedhandling.co.uk).

Designed with the buyer in mind, the site includes new features educating the customer about the risks associated with manual handling in the work-place.

According to the Health and Safety Executive, cases of musculo-skeletal disorder, including those caused by manual handling, account for more than a third of work-related illnesses.

The Web site explains how investing in suitable equipment can dramatically reduce these risks for businesses and employees.

The Web site demonstrates Advanced Handling’s expertise in delivering the right solutions to individual lifting and handling challenges, even if that means designing something completely bespoke.

Customers who are not sure what the best solution iscan see case studies of some of the thousands of businesses that Advanced Handling has helped, including Coca Cola, Eurostar and Cummins.

Managing director Mike Prince said: “It’s been an exciting two years for Advanced Handling. We have relocated to our new ‘state of the art’ premises in Peterborough due to unprecedented growth, and we’ve also had a complete rebrand.

"The launch of the new Web site is a wonderful way to communicate Advanced Handling’s capabilities and expertise to our customers.”