The National Motor Museum at Beaulieu (www.beaulieu.co.uk) in Hampshire has been awarded around £74,000 by Arts Council England to ‘re-interpret’ Golden Arrow — the land speed record racing car that paved the way for two decades of British record-breaking success — using computer-generated augmented reality and historic collections.

With Major Henry Segrave in the driving seat, the famous car set a World Land Speed Record of 231.36mph in Daytona in March 1929.

Today, Golden Arrow is on permanent display at the National Motor Museum in a multi-media presentation that also features the record-breaking 1920 Sunbeam 350hp, 1927 Sunbeam 1,000hp and 1960 Bluebird CN7.

The new project (The Golden Arrow — Shot from the Past, Aimed at the Future) will complement the existing exhibit with a new display and interactive area.

Research based on the museum’s collections will provide content for digital media and reveal untold stories of the car and those involved with it. Work will start this month and conclude in March 2022.

Andrea Bishop, the National Motor Museum’s director of collections and engagement, said: “I am delighted that Arts Council England is supporting this project, which will deliver new learning opportunities for young people, a creative programme of craft sessions for adults and enhanced digital interaction in the museum.

"Alongside this, there will be fresh research into the Golden Arrow and the collections relating to it, as well as some conservation work on particularly fragile items.”