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XYZ strengthens sales support in Poland

Posted on 09 Apr 2020 and read 1396 times
XYZ strengthens sales support in PolandFollowing the recent announcement of Marcin Drozd
as its first area sales manager
in Poland, XYZ Machine Tools (www.xyzmachinetools.com) has followed up with the appointment of machine tool specialist Marcin Binkowski, who will be responsible for direct sales in the South and East of Poland.

With over 10 years’ experience
in the machine tool industry, Mr Binkowski will complement the work that Mr Drozd has been involved with throughout the country, enhancing the sales support in a market seen as having great potential for XYZ’s product range, particularly its ProtoTrak-controlled mills and lathes.

Howard Bamforth, XYZ’s export sales director, said: “Poland will play a significant part in our growth in mainland Europe. To capitalise on the strong potential of the market in Poland, we see direct sales as the route to take.

"By having XYZ employees on the ground, we are better placed to highlight the unique benefits that the ProtoTrak control system can deliver to customers.”

As part of its marketing strategy in Poland, XYZ recently attended the Innoform exhibition, and it will be present at the planned three-day Stom-Tool exhibition in Kielce (22-24 September), along with the planned Toolex 2020 exhibition (from 29 September to 1 October) in Sosnowiec.

Mr Bamforth added: “We are making substantial investment in the Polish market, and this additional sales resource will be backed by technical support and service personnel to replicate the ‘customer experience’ that we provide in the UK.”

The picture shows (left to right) Howard Bamforth, Marcin Binkowski and Marcin Drozd at Innoform.