Abbie the Ambulance launches in time for Christmas
Posted on 18 Dec 2020 and read 1184 times
The company behind the original ride-on luggage for children has teamed up with Stafford-based Addmaster (UK) Ltd
, to develop the first-ever antimicrobial addition to its range.
, which was founded by CEO Rob Law in 2006, has launched Abbie the Ambulance in time for Christmas and is made with in-built Biomaster technology that inhibits the growth of harmful microbes on surfaces.
The protection works 24/7 and is effective for the lifetime of the product, giving additional hygienic safety as it travels across the UK and the world.
The new Trunki product is named after a paramedic called Abbie who was nominated by friends and family for her hard work.
Her namesake Abbie the Ambulance is made from lightweight plastic and is covered by a five-year guarantee. With a capacity of 18 litres and secure lockable catches, it can be used as hand luggage for holidays or perfect overnight bags for sleepovers.
Mr Law said: “I am delighted to launch Abbie with Biomaster protection, enabling Trunki to be relevant to our customers in this ‘new normal’ and giving parents that extra confidence to travel safely.”
Addmaster CEO Paul Morris, said: “Covid-19 has really focused consumer attention towards the importance of hygiene. Companies across all sectors are now investing heavily in trying to deliver peace of mind through additional protection.
“Trunki has always been at the forefront of innovation in child luggage and it is again, with Abbie the Ambulance becoming the first product of its type to be made with Biomaster. This means no harmful microbes and bacteria can grow on it, a product that prior to the pandemic would be seen travelling all over the country and the world.”
He concluded: “2020 has been a challenging, but ultimately rewarding year for the business, with our third Queen’s Award secured and sales up 60% for our antimicrobial additive technology. This shows no signs of slowing and we are expecting further growth over the next twelve months.”