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New area sales manager at WH-Lead

Posted on 29 Jul 2021 and read 856 times
New area sales manager at WH-LeadWH-Lead, sole sales and service agent in the UK and Ireland for Taiwanese machine tool manufacturer Leadwell CNC Machines, has with immediate effect appointed Daren Waring as area sales manager for the West Midlands. He is based at the company’s recently opened headquarters and showroom in Towcester.

Until recently he was active in a sales capacity within the production engineering sector, having sold cutting tools and workholding equipment for the last five years. Prior to that he was involved in capital equipment sales, but not in the machine tool industry.

Mr Waring gained a BTEC National in engineering at Sutton Coldfield College and holds Basic Engineering Training qualifications parts 1, 2 and 3, which covers CNC machining, in addition to other engineering skills. He later completed a four-year tool-making apprenticeship and gained NVQ Levels 2 and 3 at Concentric Pressed Products, Birmingham, where he stayed for seven years.

The CNC machines he is now responsible for selling in the West Midlands include a growing range of turning machines including vertical turning lathes as well as three- to five-axis machining centres encompassing high-speed variants.

All can be supplied with either a Fanuc or Siemens control. The machines are produced in a new, purpose-built factory in Taichung, which has a capacity to build 100 machines per month.