Bentley charges to a record year with hybrids leading the way
Posted on 23 Jan 2022 and read 561 times
Crewe-based Bentley Motors
has announced total sales of 14,659 in 2021, an increase of 31% over the previous record year (11,206 in 2020). This significant achievement was driven by new model introductions, a fresh product portfolio and increasing demand for Bentley’s new hybridised models, introduced under Bentley’s Beyond100 — the company’s ‘strategic path’ to full electrification by 2030.
The success of Bentley’s Bentayga hybrid option ensured this model remained the company’s number one model, with more sales in its fifth year of sales than ever before. Furthermore, a full year of Flying Spur sales around the world and the introduction of the Continental GT Speed, among 11 new derivatives launched, added to this success.
The Americas remained Bentley’s biggest selling global market (taking more Bentleys than ever before). China almost matched this performance for the first time in a decade. Combined, the Americas and China contributed more 56% of Bentley’s total global sales.
Adrian Hallmark — chairman and CEO of Bentley Motors — said: “While 2021 was yet another year of unpredictability, I am delighted to confirm that we overcame significant headwinds and delivered a breakthrough in our sales performance. This is our second record sales year in successive years and is a positive sign of our brand strength, operational excellence and strong global demand — and affirmation of our strategic priorities.
“The reaction to the market introduction of the Bentayga Hybrid and anticipation for Flying Spur Hybrid demonstrate the path the luxury sector is heading, and we are positioned firmly at the forefront. These numbers are validation that we not only lead the sector in sales and market share, but also investment in electric technologies and commitment to being the first fully electrified and zero-carbon luxury car company in the world.”