CGTech has unveiled a new brand identity as it changes its name to
Vericut. This strategic change marks a significant milestone in the company’s evolution and underscores its commitment to innovation, efficiency, and excellence in manufacturing technology.
Since 1988, CGTech has been dedicated to transforming outdated machining methods with superior software and service and this has resulted in its software being renowned in the industry. To reflect this achievement and its strategy for the future, the company has made the decision to unify its identity under the name that best represents its legacy — Vericut. The name Vericut has long been associated with cutting-edge technology and industry leadership and this rebranding aligns the company’s brand identity with the flagship product that has driven its success and growth.
Shin Voeks, president of CGTech, said: “The transition to Vericut is more than a name change — it represents our vision for the future. We are excited to continue our journey as Vericut, building on our legacy of excellence and pushing the boundaries of what is possible in manufacturing technology.”
The initial brand transition has begun with the US website and at select global events, with plans to continue the worldwide roll-out over the coming months. This phased approach allows the company to manage resources efficiently and more sustainably, as existing materials branded with CGTech will be used until they are naturally phased out.
The company says that the rebranding to Vericut introduces a “refreshed visual identity and reinforces the company’s commitment to delivering exceptional value for its customers”.