The BMW i4 M50BMW Group UK has reported combined registrations for BMW and Mini totalling 172,240 units in 2024, with over a quarter of these being fully electric. The BMW brand recorded 125,265 registrations (+12%), securing its position as the UK’s leading premium automotive brand with a 22.6% share of the premium sector. Battery electric vehicles (BEV) accounted for 26.9% of BMW registrations and the brand registered more plug-in hybrid vehicles than any competitor in the premium segment, marking another year of strong growth in electrified models. Mini registered 46,975 units in the UK, with BEV registrations up 55% on 2023, reflecting the successful launch of the new Mini product family.
David George, CEO of BMW Group UK and Ireland, said: “Our performance in 2024 reflects the strength of our product line-up and the dedication of our retailer network. The BMW brand leading in the UK premium segment, coupled with over a quarter of BMW Group UK registrations being fully electric, demonstrates how innovative product and exceptional customer experiences continue to drive our success. BMW will start a new chapter in 2025 with the introduction of the Neue Klasse. The first model of a new generation of vehicles will bring groundbreaking technologies to our line-up, striking new design and further accelerate our electric mobility journey.”
The BMW i4 led the brand’s all-electric sales growth with 12,953 registrations, up 45% year-over-year. The first full year of sales for the BMW i5 saw 3,825 vehicles registered across both the Saloon and Touring models, with particularly strong uptake from corporate and fleet customers. The iX1 remained a firm favourite, achieving 5,790 registrations, while the first-ever BMW iX2 recorded 2,819 registrations in its first 10 months on sale. With an extensive BEV line-up now spanning every major vehicle segment, BMW secured 20.4% of the total premium BEV market in the UK last year and recorded an 18% year-on-year increase in BEV registrations.
UK best-sellerIn addition to its all-electric success, BMW’s wider model portfolio continued to perform strongly. The BMW 1 Series was the brand’s UK best-seller, with over 24,450 registrations (+7%), following a mid-year update that introduced a refreshed design and new technology, including the introduction of BMW Operating System 9 and mild-hybrid efficiency enhancements. The BMW 3 Series also benefitted from updates, with the 330e plug-in hybrid now offering up to 62 miles of electric range (WLTP, combined) and faster charging capabilities, contributing to a 31% increase in 3 Series registrations last year.
BMW experienced significant growth in its luxury class models, with a 48% increase in 7 Series registrations, which includes the all-electric BMW i7. The BMW XM saw a 184% rise in registrations compared with 2023, reflecting strong customer demand for bold design and innovative technology in the luxury and performance sectors.
BMW M remained highly sought-after in the UK, with performance and high-performance vehicle registrations reaching 17,191 in 2024, a 7% year-on-year increase. Meanwhile, the BMW M2, refreshed in 2024 with enhanced chassis technology and increased power output, saw strong demand with registrations rising by 101% to 1,505 units.
Mini had a transformative year, registering 46,975 units, including a 55% year-on-year increase in BEV registrations compared to 2023. This growth in all-electric registrations was driven by the introduction of a completely new model family throughout 2024. As production of individual models transitioned to the latest-generation offerings, overall UK volume for Mini was marginally down 1%.
The all-electric Mini Cooper, which launched in the spring, was key to this BEV growth with 6,141 registrations in its first seven months of sales. The new Mini Countryman also performed particularly well, with registrations up 7% to 12,342 units, thanks to the model’s increased practicality and the introduction of an all-electric variant for the first time, which offers up to 287 miles of range. The Mini Aceman, an all-new and exclusively electric crossover, entered the market in the autumn and further strengthened the brand’s electrified line-up.
David Beattie, director of Mini UK and Ireland, said: “The UK remains Mini’s most important global market with a deep-rooted passion for the brand and 2024 has been a pivotal year with the launch of our next-generation product family. Our customers have embraced our new models, with more of them than ever choosing a fully electric Mini for the first time last year. We look forward to building on this momentum as Mini continues its journey in 2025 with the introduction of the brand’s first fully electric John Cooper Works performance models.”