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Bridgnorth Aluminium to target emerging markets in 2025

Posted on 04 Feb 2025. Edited by: Tony Miles. Read 491 times.
Bridgnorth Aluminium to target emerging markets in 2025Bridgnorth Aluminium is looking to target emerging markets in 2025 as it brings a £2 million technology investment online. The company, which employs 330 people and operates out of a 66-acre site, is the only fully integrated aluminium rolling plant in the UK.

Deputy general manager Adam Hunter is confident that aluminium is essential for the UK’s clean energy transition, especially in renewable energy, electric vehicles (EVs), and defence systems. He explained: “We are a key link in the supply chain for battery foil for the EV market, more of which will be required by the new gigafactories, established or being built in Britain and Europe.

“Bridgnorth Aluminium is also a major exporter of aluminium rolled products and we invest in ‘green’ initiatives including reducing our carbon footprint, through recycling and re-using waste heat. Our new £2 million investment in leading-edge technology will give us cleaner metal in the casting process. This is really important for the battery foil market as well as high-end packaging.”

The investment marks a significant milestone in the company’s evolution from its traditional business in lithographic printing to becoming a key player in the UK’s clean energy transition and electrification ambitions.

Mr Hunter added: “Our core business remains in material for printing for companies across the globe, with 90% of our products exported outside of the UK. We have a dedicated research and development department, and our production capabilities span casting, hot/cold rolling, heat treatment, slitting, levelling and degreasing.”

Resilience and adaptability

He continued: “Our resilience and adaptability have already been shown, having successfully restructured and diversified our markets in response to challenges faced in 2023, including rising UK energy prices. This strategy has paid dividends, with a 33% increase in sales during 2024 and we are ahead of our recovery plan and creating new jobs.”

The manufacturer’s role in supporting regional economic growth continues to strengthen. It provides vital employment opportunities across Shropshire and the West Midlands and is committed to developing local talent through educational partnerships and apprenticeships.

Bridgnorth AluminiumEngagement with key research institutions including the Warwick Manufacturing Group, the Advanced Propulsion Centre, and the universities of Birmingham and Brunel keeps the business at the cutting edge of materials science and low-carbon manufacturing technologies — crucial for maintaining a competitive edge in global markets.

Part of the global Viohalco Group, operating across eight countries and serving 95 nations worldwide, Bridgnorth Aluminium’s investment in Shropshire represents a significant commitment to both regional manufacturing excellence and the UK’s broader industrial strategy.

Mr Hunter concluded: “There are headwinds from external economic factors such as uncertainty over tariffs in the US market under the new administration and new legislation around carbon reporting and taxation. We are talking to the Department of Business and Trade about these challenges and have responded to the consultation on the new industrial strategy the Government is unveiling this year.”