PTC to collaborate with NVIDIA on AI for complex products

PTC, one of the UK’s pioneering digital transformation specialists, has announced it is expanding the scope of its collaboration with Nvidia, the world leader in accelerated computing. PTC is integrating NVIDIA Omniverse technologies into its Creo computer-aided design (CAD) and Windchill product lifecycle management (PLM) solutions to transform how manufacturers and product companies design, simulate, and collaborate on complex products.

This includes the foundational hardware of AI infrastructure, such as high-performance PCBs, advanced cooling systems, and large-scale data centre equipment. In addition, PTC has also joined the Alliance for OpenUSD (AOUSD), reinforcing its commitment to the OpenUSD 3-D data standards which are open and interoperable.

Neil Barua, PTC’s president and CEO, said: “Today’s most advanced products - from AI hardware to industrial machinery - are more complex, integrated, and engineering-intensive than ever before. By deepening our collaboration with Nvidia and joining the Alliance for OpenUSD, we are giving our customers the ability to incorporate design and configuration data in a real-time, immersive simulation environment. The integration of Omniverse technologies within Creo and Windchill will enable teams to accelerate development, improve product quality, and collaborate more effectively across the entire product lifecycle.”

By connecting Windchill with Omniverse’s real-time, photorealistic simulation development platform, users will be able to visualise and interact with the most current Creo design data in a shared, immersive environment. Furthermore, PTC will use Omniverse OpenUSD and RTX libraries to power an interactive, real-time viewport in Windchill, allowing users to access high-fidelity 3-D simulations without leaving their PLM environment. This integration will provide every user — from engineering to marketing — with access to traceable, version-controlled product information, enabling teams to make decisions faster and reduce development risk.

‘Digital twin’ workflows
Engineers will be able to explore multi-disciplinary assemblies, simulate real-world performance, and collaborate across functions using live data directly sourced from Windchill. These ‘digital twin’ workflows will enable companies to accelerate the development process, drive higher product quality, and democratise access to complex 3-D design content.

Rev Lebaredian, vice president of Omniverse and simulation technologies at Nvidia, said: “PTC is a global leader in manufacturing design solutions. By integrating Omniverse technologies into Creo and Windchill, PTC is enabling designers and manufacturers to move from concept to production faster and with greater precision. PTC’s commitment to OpenUSD and open standards will accelerate our ability to connect and unify the global AI infrastructure industry from design to manufacturing.”

The announced integrations stem from PTC’s history of helping Nvidia to deliver the advanced hardware powering the AI revolution from high-performance PCBs to next-generation data centre systems. Nvidia has leveraged PTC’s Creo and Windchill solutions to streamline its product development process with precision, speed, and scalability. Now, the integration of these tools into the Nvida Omniverse development platform, and the embedding of the Omniverse viewport into Windchill will bring real-time simulation and immersive visualisation directly into the heart of development workflows.

This deeper integration will enable companies to enhance the speed and quality of joint innovation and is expected to serve as a blueprint for extending these capabilities to other AI hardware partners across the ecosystem.