Hurco Demo Deals Day a resounding success

Strong customer engagement and sales were reported at Hurco Europe Ltd’s annual Demo Deals Day, which took place at the beginning of this month at the company’s High Wycombe showroom and technical centre. In total, 39 visitors representing 22 companies attended the event, some of whom were undeterred by flight cancellations due to fog at Heathrow.

Customers were able to purchase ex-demonstration and used machines at heavily discounted prices. Savings of up to 20% off list price on selected models were on offer, due to the machine tool supplier clearing its demonstration area to make room for the arrival of next year’s new machine models ahead of the MACH 2026 exhibition.

Demand was strong in the lead up to the event, with several machines sold or reserved with deposits before the doors even opened. Among the most sought-after models were the five-axis VMX42UDi and VMX30Ui, the latter fitted with a ProCobot Profeeder-X five-drawer system. The ever-popular VM10i and VM30i machining centres also attracted significant attention and were quickly reserved.

Selection of high-quality used machines
Equally prominent were a selection of high-quality used machines, including two TMX10MYSi driven-tool lathes featuring a tool turret with Y-axis movement and a sub-spindle, one of which was sold during the event. An immaculate, low-spindle-hour VM10Ui also found a new owner on the day.

Hurco’s asset finance partner, Industrial Equipment Finance, was also on-site to assist customers during the event. The firm worked closely with a new business start-up to create a flexible financing solution and provided valuable guidance for companies approaching their financial year-end.

David Waghorn, managing director of Hurco Europe, said: “With 100% capital allowances still available for new machinery purchases, investing now offers businesses an opportunity for substantial corporation tax savings in the current fiscal year.”

Following the resounding success of the Demo Deals Day, Hurco is already looking ahead to its forthcoming events. They include its Christmas Open House and Supplier Village on 2 and 3 December, www.southern-manufacturing-electronics.com Southern Manufacturing & Electronics 2026 on 3-5 February in Farnborough, and MACH 2026 on 20-24 April at the NEC, Birmingham.