Articulated hauler specialist Terex Trucks, which has its headquarters in Motherwell (Scotland) and is a member of the
Volvo Group, has rebranded as
Rokbak. The announcement was made at a digital launch event at the beginning of September and attended by dealers, customers, media, and Volvo Group colleagues from around the world.
Paul Douglas, Rokbak’s managing director, said: “Our company has an incredible history and a proud heritage,” said. “Seven years ago, we became a member of the Volvo Group, which allowed us to make major improvements in every part of our business.
“Millions of pounds have been invested in improving our products, modernising our facilities, expanding our network, and developing our people. It has been a process of continual evolution. That’s why we feel it’s right to recognise this evolution with a new brand name to launch an exciting new chapter in our history.”
The significant investments and improvements in the company’s articulated haulers in recent times have ensured they remain among the ‘most robust and reliable machines around’; and with their foundation in the predecessor models from Terex Trucks, Rokbak’s 28-tonne payload RA30 and 38-tonne payload RA40 from Rokbak are the most productive and efficient articulated haulers the company has ever made, delivering better fuel economy, lower emissions, improved safety and greater durability than previous models. Moreover, as part of the new brand launch, the machines now come in Rokbak colours and livery.
Melker Jernberg, president of Volvo CE and executive vice president of Volvo Group, said: “We are proud and excited to have the modernised Rokbak brand continue as a fundamental part of our organisation. We believe in a sustainable future, innovation and the power of our people and we see that all encapsulated in Rokbak.
“At the same time, the company has its own personality, heritage and loyal customer base and it will be exciting to see the brand evolve further as it sets out on this new stage of its journey.”