West Sussex-based Rolls-Royce Motor Cars
delivered the highest-ever annual sales results in the marque's 117-year history in 2021, delivering 5,586 luxury cars to customers around the world — up 49% on the same period in 2020. This overall figure includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries around the world.
All Rolls-Royce models performed extremely strongly. Growth has been driven principally by Ghost, with demand surging further, following the launch of Black Badge Ghost in October 2021. This, together with the continuing pre-eminence of Cullinan and the on-going success of the Phantom, has ensured order books are full well into the third quarter of 2022. The company’s Provenance (pre-owned) programme also enjoyed exceptional sales results in 2021, achieving an all-time record.
Bespoke commissions remain at record levels. Among these are the Phantom Oribe co-created with Hermès, alongside the Phantom Tempus, and Black Badge Wraith and Black Badge Dawn Landspeed Collection cars.
The company signalled its commitment to leading a new contemporary coachbuilding movement with Rolls‑Royce Coachbuild becoming a permanent fixture in its future portfolio, and with it the unveiling of the Boat Tail.
Rolls-Royce also announced its first all-electric car, Spectre, during 2021 which will be available by the fourth quarter of 2023.
While preparations are made for the marque’s all-electric future, Rolls-Royce continues to meet the surge in demand for its current portfolio through a flexible manufacturing process with over 2,000 staff working at the Home of Rolls-Royce in Goodwood and around the world.
The factory is currently running at near-maximum capacity, on a two-shift pattern to fulfil orders from clients around the globe. Rolls-Royce intends to continue to invest in its manufacturing plant in readiness for electrification, and in future talent, with a record 37 new apprentices set to join the company in September 2022.
Reflecting on the results, CEO Torsten Müller-Ötvös, said: “This has been a truly historic year for Rolls-Royce Motor Cars. In the past 12 months, we have recorded our highest-ever annual sales, launched the latest addition to our Black Badge family, stunned the world with our coachbuilding capabilities and made huge strides into our all-electric future.”