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Visitor registration opens for Advanced Engineering

Popular cross-industry floor layout to feature again at this year’s show

Posted on 09 Jul 2024. Edited by: Tony Miles. Read 820 times.
Visitor registration opens for Advanced EngineeringVisitor registration is now open for Advanced Engineering 2024, the UK’s annual gathering of engineering and manufacturing professionals. Now in its 15th year and being hosted at the NEC, Birmingham on 30 and 31 October, Advanced Engineering UK is keeping the same successful format as last year, having received high praise from exhibitors and visitors in regards to the cross-industry floor layout. Anyone interested in attending this year’s event can register for a free ticket on the Advanced Engineering website here.

This year’s show will expand on the success of two forums introduced last year — the Main Stage and the Advanced Materials and Technologies (AMT) forum. The Main Stage will feature keynotes and key industry players, while the AMT forum will delve deeper into end-user case studies across all sectors.

Such expansions have been made to compliment the success of the annual show’s rebrand in 2023, having presented a fresh look for visitors. The event featured a new cross-industry floor layout, which was previously divided into several zones, allowing a broader range of exhibitors from a variety of industries that included newly added sectors like marine, motorsport, construction, medical, rail and sport.

Over 8,800 visitors were able to explore both events, which included 400 exhibitors from Advanced Engineering and 202 from its co-located show Lab Innovations, all with a single badge. Among the visitors were representatives from well-known companies like Airbus, Rolls-Royce, IBM, Boeing, McLaren, BAE Systems, Catapult HVM, the Department for International Trade and Jaguar Land Rover.

Alison Willis, director at Easyfairs, the organiser of Advanced Engineering, said: “The overwhelmingly positive feedback from 2023 confirmed that the changes made worked, with exhibitors and visitors having found that the new approach created a more collaborative atmosphere for better interaction and networking.

“This year, the forums will offer industry insights on the following trending topics; sustainability, innovation, Government and policy, automation, artificial intelligence (AI) and skills and levelling up, all of which have been curated by our outstanding advisory board and industry partners. We are also planning to broaden our scope by providing high-quality content from an even greater variety of industries.”

Andrew Kinniburgh, director at Make UK - Defence, added: “I think the fact that there is so many visitors that I would describe as high-value engineering and manufacturing businesses in one place is quite unique in the trade show world in the UK. From our perspective, it is really useful to have all of those companies in one place.”

Register for a ticket early, to receive all of the information relating to this year’s show. and to secure an entrance ticket, visit the website here.