
Despite strong headwinds,
Volkswagen (VW) delivered around 4.8 million vehicles to customers worldwide last year (1.4% fewer than in the previous year). VW was again the clear market leader in Germany with a market share of 19.1%, according to the
German Federal Motor Transport Authority (KBA).
Martin Sander, VW board member for sales, marketing and after-sales, said: “Worldwide, 2024 was a difficult year with sluggish economic activity, political challenges and intense competition — particularly in China. Yet, we are beginning 2025 with optimism. Not only do we have attractive products, but we are meeting the needs of a wide variety of customer groups with our extensive, diverse model range that covers all drive types.”
The brand also has a wide range of battery electric vehicles (BEVs). Since launching the ID. family in 2019, VW has sold over 1.35 million ID. units worldwide, including around 500,000 units of the ID.3. Last year, Volkswagen sold 383,100 BEVs.
In 2024, VW was again the clear market leader in Germany with a KBA market share of 19.1%. The top 10 most popular vehicles include as many as five VW models — the Golf, T-Roc, Tiguan, Passat and Polo. VW also topped the German market in the BEV segment. Here, VW vehicles accounted for 16.3% of new registrations, an increase of 2.8 percentage points on 2023.
Delivery figures for the regions around the world: Europe — 1,254,500 deliveries (down 1.7% year-on-year); South America — 479,400 deliveries (up 21.1% year-on-year); North America — 592,300 deliveries (up 18.4% year-on-year); and China — 2,198,900 deliveries (down 8.3% year-on-year).
SUVs were in high demand in 2024, both with conventional drive systems and as all-electric variants. These now account for 47% of total VW deliveries — an increase of 1.4% on 2023. Once again, the Tiguan was the most popular SUV and best-selling model, followed by the T-Roc — ever since the sales launch of the compact crossover model, more than two million units have been sold. VW will launch the next generation of the T-Roc in 2025.
The Polo also provides cause for celebration this year — 50 years after its first model generation came on the market. To this day, VW’s small car remains very popular worldwide, with more than 20 million units already delivered. In Brazil, for example, a record-breaking 172,510 units of the Polo were handed over to customers last year.