Since being appointed the exclusive UK distributor for the Victor CNC brand of machine tools, Oldham-based machine tool specialist GM CNC has experienced unprecedented growth.

As a result, as well as investing in a new factory expansion, the company is growing its team with two new marketing appointments to help build further build brand awareness, social media presence and provide support to the sales and service teams.

New recruits Jake Riley and Reece Mundy will work across GM CNC and sister company GM Machinery Ltd, building communication platforms with customers and potential customers to inform the manufacturing industry about the products, offers, services and live machine tool auctions and events.

Since completing his master’s degree, Mr Riley has worked at an IT business as well as a digital marketing company creating brand awareness, revenue growth and marketing direction for clients.

This experience has provided businesses with online evaluation and strategies for growth that include SEO, social media, online presence and e-commerce, online advertising and email marketing.

Meanwhile, Mr Mundy has extensive marketing experience, working in digital marketing roles for more than five years in both the public and private sector. He has a proven track record in Google analytics, managing social media accounts and providing social media training as well as designing and managing promotional media.

The duo will be tasked with applying their extensive skillsets at GM CNC to create enhanced communication with the wider manufacturing industry as well as internal communication strategies and planning with stakeholders via a multitude of communication platforms.

GM CNC director Nicola Howard said: “GM CNC is on a transformational journey where we are growing at a remarkable rate. We are employing and growing a great team, and with the commencement of the construction of our new facility, we are also creating the infrastructure to provide industry leading service, support and spares to complement our extensive range of machine tools.

“By appointing two marketing executives with extensive digital experience, we will enhance our communication and promotion with both existing and potential new customers. Digital marketing communication is an industry within itself and while most companies believe they are proficient because they have Linkedin or Facebook accounts, this route to market is vitally important to communicate with existing clients as well as potential customers.

“This is why GM CNC believes that digital marketing communication deserves the attention of dedicated and experienced team members.”