The first series production Grenadier 4x4s for North America have started rolling off
INEOS Automotive’s production line in Hambach, France. The first US-bound Grenadier – a Belstaff Fieldmaster edition in Scottish White – emerged from the end-of-line quality inspection bay last week.
More than 7,000 orders have already been placed for the Grenadier in the USA, making it INEOS Automotive’s largest market, with first customer deliveries due to start in November for customers in the USA and January 2024 for Canadian buyers.
INEOS Automotive acquired the manufacturing facility at Hambach from Mercedes-Benz in January 2021 and has subsequently invested over 50 million euros with the Grenadier line now including a new semi-automated paintshop, a new fully-automated bodyshop, and a new quality centre.
INEOS Automotive CEO Lynn Calder said: “The start of production for North American vehicles is a significant moment for INEOS Automotive, and for the Hambach plant in particular. We have been ramping up the production rate over the last six months to ensure we can deliver to customers as quickly as possible, while maintaining the world-class quality standards we set for ourselves. With the addition of North America, Hambach is now producing for export to five continents. The Grenadier is truly a car for the world.”
Headquartered in Raleigh, North Carolina, INEOS Automotive’s North American team will soon announce its first wave of appointed dealers. The North American retail and service network will join a global footprint for INEOS Automotive in more than 40 markets, with customer deliveries having already started in 20 of them.